GAP
GAP has played a huge part in the identity of twentieth century America. Founded in San Francisco in
1969, it was perfectly positioned to be adopted into the emergent counter-cultures and movements
sprouting up across the west coast in the decade that followed, while the rise of casual fashion throughout
the ‘80s and ‘90s created a space where GAP’s accessible, affordable and unimposing clothes were
destined for success. No matter who you are, where you’re from or what you do, you’ve probably owned
something from the GAP. Ye's creative direction and influence have recently pushed GAP
